Design Process Project: Part II

Friday seminar: 16/10/09

Today’s session was quite interesting. Our day started by splitting into groups of three and re-presenting our designs, displaying our mood board/s, logotypes, making them understanding the key element behind our design. After this short feedback session we further went on to make a few more changes to our designs. During the later half of the session, we sat with Stuart and Peter to gain more comments. They gave us some useful tips that I hadn’t even thought off until now i.e. to experiment with colours, textures, forms etc. I would definitely use these insights to build in a better design and satisfy the brief requirements.

QUESTIONS

What have you learnt from this session – to improve your idea development for this brief?

- The sessions, discussions and positive feedbacks from my tutors and peers in past few weeks have tremendously helped me to redefine my work. It has taught me to be more experimental and playful with my work. I have learnt how to make mind maps and sketch ideas to develop my thought process.

What have you learnt from this session – to apply to your MA research project?

- I really like the idea of group sessions. The whole process of researching, discussions, critical analysis and different interpretations of a similar concept is very intriguing. One of the key things that I have learnt in these sessions is that feedback is very important, be it positive or negative; it just helps your work in the longer run. Such as, feedbacks for my MA research project will help me develop my proposal and built it into a better final piece of work. I have also learnt to be playful and innovative with my work, which will definitely help me in my MA research project, as one really can’t be creative and unique in their work, if we aren't experimental!

Design Process Project: Part I

Friday seminar: 09/10/09

The brief: Create a brand identity for a Scandinavian interior design company called Scope. This company has a reputation for its promotion in Scandinavian design values, materials and lifestyle. The brand must be presented as finished artwork along with samples applied to suitable business stationery. The audience is wealthy, style conscious and informed.

Due to illness, I missed the major part of the seminar on Friday, which involved the group meetings, discussion of the brief and how to go about it. However, I was able to attend the second half of the seminar where my peers concentrated on researching and developing their ideas that they had come up with in their groups. Later, we went around the room looking at other people’s developed ideas and gave them productive feedback for food of thought and improvement, which they could use to further enhance their designs for next week.

(P.S. – I will upload my designs in progress soon!)

My world, my life!

Born and brought up in New Delhi, life seemed like a boring routine until the year 2000 and life took an exciting 360 degree twist. This teenager started her globe trotting journey. Lived in places like London, Istanbul, Moscow, Johannesburg, Chicago and now, here I am in the city of Nottingham!

Currently, I am a graduate student at the Nottingham Trent University, pursuing my MA in Art Direction. Previously, I finished my BFA in Interior Architecture from The School of the Art Institute of Chicago (SAIC). My interests are all interlinked from my love for art & design to travelling, exploring new cultures and their cuisines.

Wow, I just LOVE my life!