Friday seminar: 09/10/09
The brief: Create a brand identity for a Scandinavian interior design company called Scope. This company has a reputation for its promotion in Scandinavian design values, materials and lifestyle. The brand must be presented as finished artwork along with samples applied to suitable business stationery. The audience is wealthy, style conscious and informed.
Due to illness, I missed the major part of the seminar on Friday, which involved the group meetings, discussion of the brief and how to go about it. However, I was able to attend the second half of the seminar where my peers concentrated on researching and developing their ideas that they had come up with in their groups. Later, we went around the room looking at other people’s developed ideas and gave them productive feedback for food of thought and improvement, which they could use to further enhance their designs for next week.
(P.S. – I will upload my designs in progress soon!)
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